As a culture quickly adapting to the ever-developing technology of our personal computers and mobile devices, not only has the personal exploration and exchange of information greatly advanced over a short period of time, but it has also greatly affected consumer experience expectations. Interactive and experience content in the consumer world has not only been imagined and created by such production companies as reality pictures, but takes vast leaps in its development as dictated by the technological advancements that quickly become second nature to us web users and product shoppers. As a company that creates and helps facilitate this experience in the corporate and consumer world, it is extremely important to us to stay on top of emerging trends and technology.
From promotional, motion picture flat screens to searchable menu stations and kiosks, and now to mouse-less, interactive touch screens, the consumer experience has grown in to literal interaction with the information being explored...and the consumer's interactive expectations may again be influenced by yet another development in tech capabilities - gesture control. Already brought about in the gaming world as Kinect, a new program called Leap Motion aims to bring the technology of gesture control to the general populace:
"Often associated with Minority Report-esque interaction, Leap Motion has built a motion - and gesture-control sensor that Wired has likened to 'Kinect on steroids.'"*
With this technology, the user steps past the click of a mouse, or tap of a finger to full motion controlled interaction, and with Leap Motion partnering with Best Buy and Asus, gesture control moving past the gamer and to the device-using population is not far from reality. As a company that has evolved over the years into creating specialized interactive video content, reality pictures is exploring how to incorporate these technologies for our clients and projects.
Upcoming trends that reach beyond intuitive and expected progression are just as important to us in the field of interactive content. One of these advancements on trend in the tech world is exhibited by Condition One, "a technology company developing next generation immersive video applications" (conditionone.com): 
"Condition One reimagines video for mobile devices...The software is designed to give viewers the feeling that they're 'there.' right where the video was shot. As viewers turn their phones to the left or right, the perspective and frame of reference shifts with them -- as if they were behind the camera looking in either direction."*
Ever changing technological advancements, such as that presented by Condition One, offer a view in to what interactive content standards may raise to in the foreseeable future, and reality pictures is already developing projects to incorporate these new technologies.
New technologies such as this one may be extremely useful in the work that we do for clients such as BMW, Ingersoll Rand and others. While already creating interactive video content for our clients, this technology may offer a way for the shopper to not only learn about the different features of the product they are buying or looking to buy, but get a first person, personally controlled view of the exact product without even needing to be present.
*http://adage.com/article/
Advancing Interactive Tech & reality pictures
