As a culture quickly adapting to the ever-developing technology of our personal computers and mobile devices, not only has the personal exploration and exchange of information greatly advanced over a short period of time, but it has also greatly affected consumer experience expectations.  Interactive and experience content in the consumer world has not only been imagined and created by such production companies as reality pictures, but takes vast leaps in its development as dictated by the technological advancements that quickly become second nature to us web users and product shoppers. As a company that creates and helps facilitate this experience in the corporate and consumer world, it is extremely important to us to stay on top of emerging trends and technology. 


From promotional, motion picture flat screens to searchable menu stations and kiosks, and now to mouse-less, interactive touch screens, the consumer experience has grown in to literal interaction with the information being explored...and the consumer's interactive expectations may again be influenced by yet another development in tech capabilities - gesture control. Already brought about in the gaming world as Kinect, a new program called Leap Motion aims to bring the technology of gesture control to the general populace: 

"Often associated with Minority Report-esque interaction, Leap Motion has built a motion - and gesture-control sensor that Wired has likened to 'Kinect on steroids.'"*

With this technology, the user steps past the click of a mouse, or tap of a finger to full motion controlled interaction, and with Leap Motion partnering with Best Buy and Asus, gesture control moving past the gamer and to the device-using population is not far from reality. As a company that has evolved over the years into creating specialized interactive video content, reality pictures is exploring how to incorporate these technologies for our clients and projects. 

Upcoming trends that reach beyond intuitive and expected progression are just as important to us in the field of interactive content. One of these advancements on trend in the tech world is exhibited by Condition One, "a technology company developing next generation immersive video applications" (conditionone.com): 

"Condition One reimagines video for mobile devices...The software is designed to give viewers the feeling that they're 'there.' right where the video was shot. As viewers turn their phones to the left or right, the perspective and frame of reference shifts with them -- as if they were behind the camera looking in either direction."*

Ever changing technological advancements, such as that presented by Condition One, offer a view in to what interactive content standards may raise to in the foreseeable future, and reality pictures is already developing projects to incorporate these new technologies. 


New technologies such as this one may be extremely useful in the work that we do for clients such as BMW, Ingersoll Rand and others. While already creating interactive video content for our clients, this technology may offer a way for the shopper to not only learn about the different features of the product they are buying or looking to buy, but get a first person, personally controlled view of the exact product without even needing to be present.


*http://adage.com/article/digital/21-startups-4-trends/240043/ - "21 Startups and 4 Trends You Need to Know Now," by David Teichler, www.adage.com

It is always fun to look through old photos, reminisce about the past and see how far we’ve come. Since our inception in 1986, various forms of video and film have come and gone. Beta was pushed aside by the Digi-Tape and then tape was left behind by the memory card - what next? 

And now, going through an old box of production photos in our storage closet, we've been reminded once again of our roots and all of the fun projects we’ve had the pleasure to work on. Looking back, we've come to realize that in over 25 years in the biz, there is one thing we know has never changed: our love of storytelling and the journey of working with great companies and crews to do so.

Through the years we’ve worked with amazing companies to tell great stories - like American Express, for example, shooting a celebratory film for their 150th year of doing business. We shot the film in various locations in Canada, got the chance to recreate Hong Kong in Calgary, and made it "snow" in the dead of summer, all for the telling of their amazing story. (more pictures available on our Facebook page.)

There’s nothing better than looking at these photos and remembering all of the amazing times we’ve had in our many years of video production. Featured here are some pictures of really fun shoots we've had in awesome locations such as Greece, Portugal and beyond! The diversity of clients, whether it is cars, flowers, or credit cards, keeps the excitement alive!