Archive for October 2013

another great crew. another great production. two more great cars.

This summer reality pictures helped BMW unveil their brand new 4 Series model Coupe, as well as their much anticipated seven-year rerelease of the X5 Sports Activity Vehicle!

For this shoot, director Kim Takal and the reality pictures crew had the pleasure of collaborating with director of photography, Bill Ahrens, who brought a unique style and passionate enthusiasm to an already exciting set. Over a seven day shoot, Takal, Ahrens and the reality pictures team captured these two extraordinary vehicles in several gorgeous locations throughout the Los Angeles area including the Angeles National Forest, Padres National Forest, Tejon Ranch and Digital Films Studios sound stage. 


With an excellent visionary team now well versed in showcasing the best elements these vehicles have to offer, these multifaceted locations allowed the crew to highlight the high performance and unique details of BMW's all-new 4S Coupe and all-new X5 SAV, resulting in some amazing footage for the reality pictures editing room! It was not only the impressive vehicles, solid team and dynamic locations that made for such incredible shots, but also the gear brought on set to match the crew's ambitious imaginations! 


For this shoot, reality was lucky to work with a remote helicopter rented from Mi6, an aerial photography and video company based in southern California. For the first time reality pictures used a remote helicopter with a 5D Mark II mounted on it, allowing Takal and Ahrens to capture some amazing aerial footage. 


The final products of this exciting shoot will be four creative and in-depth videos that highlight each car, as well as the 4 and X5 video owners manuals. These videos will be featured on both the BMW website, bmwusa.com, and the Interactive Customer System kiosks located in the BMW dealerships!


Check out some more photos from the shoot!