Once
again, reality pictures has teamed up with BMW to present a brand new vehicle. reality pictures had the pleasure of collaborating with some talented and visionary minds to shoot the BMW i3, the first all-electric model from BMW.
Director
Kim Takal and director of photography Bill Ahrens joined forces to film the
revolutionary BMW i3 at various locations in beautiful San Diego, California.
The three-day shoot was an opportunity for the reality pictures team to shoot choreographed
and cast lifestyle scenarios, a departure from the typical high performance
running footage used to showcase other cars.
The
San Diego crew filmed with live actors to highlight the performance and
versatility of the car in urban and suburban settings. Against the backdrop of
downtown San Diego’s striking architecture, Takal and Ahrens captured gorgeous
footage of the i3 in action, amid excited reactions from passersby admiring the
new model.
The
San Diego crew also employed an array of top-notch equipment to masterfully
represent the finest features of the vehicle. The crew used Sony F3 and F5
cameras with Angénieux lenses. Angénieux is the original in retrofocus
technology, whose superior ultra-wide lenses match their ultra-wide use in the
film industry. In addition to the Russian Arm that reality typically
uses, the team incorporated a steadicam. The steadicam allowed Takal and Ahrens
to produce truly beautiful, dynamic and different footage of the i3.
The production
culminated a month later in a two-day studio shoot at Buttertree Studios in
East Hanover, New Jersey. On this shoot, Takal collaborated with director of
photography Patricio Suarez to introduce the unique and easy-to-use features of
the all-new electric car.
Look for footage from these shoots on the web at bmwusa.com and on screens at all BMW dealers.
Look for footage from these shoots on the web at bmwusa.com and on screens at all BMW dealers.
Take
a look at more behind-the-scenes photos from the San Diego shoot below. Special thanks to our Key PA, Matt Edmondson, for some of his great pics!
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